Faraday

Faraday Identity Graph

Rich consumer database, enhancing your data and powering your models

Hundreds of demographic, psychographic, financial, property, purchasing, life event, and other technicolor data. Powers Faraday predictions and analysis.

Element Tier
Absentee indicator Standard
Activity - Average Dollars Quintile Standard
Activity - Number Of Offline Purchases Quintile Standard
Activity - Number Of Online Purchases Quintile Standard
Activity - Number Of Purchases Quintile Standard
Activity - Total Dollars Quintile Standard
Activity - Total Offline Dollars Quintile Standard
Activity - Total Online Dollars Quintile Standard
Address key Standard
Address Quality Code Standard
Address Type Standard
Advantage Dwelling Type Standard
Age Standard
Agricultural land Standard
Annual residential turnover rate Standard
Antique collector Standard
Appraised improvement value Standard
Appraised land value Standard
Approximate household income tax rate Standard
Approximate number of children Standard
Architectural style Standard
Art Standard
Arts & Crafts Quintile Standard
Arts & Crafts Recency Of Purchase Standard
Assessor’s parcel number Standard
Assimilation Code Standard
Associated with a Commercial Mail Receiving Agency Standard
Automotive DIY Standard
Available Home Equity Standard
Average commute time Standard
Average property tax Standard
Avid collector Standard
B2B Business Marketing Quintile Standard
B2B Business Marketing Recency Of Purchase Standard
B2B Mro Quintile Standard
B2B Mro Recency Of Purchase Standard
B2B Office And Corporate Gifts Quintile Standard
B2B Office And Corporate Gifts Recency Of Purchase Standard
B2B Training And Publications Quintile Standard
B2B Training And Publications Recency Of Purchase Standard
Bank card in household Premium
Bankcard Issue Date Premium
Baseball Standard
Basement area Standard
Basement Standard
Basketball Standard
Beauty And Spa Quintile Standard
Beauty And Spa Recency Of Purchase Standard
Beverages Quintile Standard
Beverages Recency Of Purchase Standard
Birthdate of first child Standard
Birthdate of fourth child Standard
Birthdate of second child Standard
Birthdate of third child Standard
Boating interest Standard
Books - Best Selling Fiction - All Standard
Books - Bible/Devotional - All Standard
Books - Books/Reading - All Standard
Books - Children’S Books - All Standard
Books - Cooking/Culinary - All Standard
Books - Country Lifestyle - All Standard
Books - Entertainment - All Standard
Books - Fashion - All Standard
Books - Interior Decorating - All Standard
Books - Medical Or Health - All Standard
Books - Military - All Standard
Books - Romance - All Standard
Books - Sports - All Standard
Books - World News - All Standard
Books Quintile Standard
Books Recency Of Purchase Standard
Books Standard
Borough ID Standard
Building condition Standard
Business Flag Standard
Cat owner Standard
CDP ID Standard
Census block group GEOID Standard
Channel Preference Ratio - Catalog Quintile Standard
Channel Preference Ratio - Online Quintile Standard
Channel Preference Ratio - Retail Quintile Standard
Charitable donations Standard
Children in household Standard
Children’S Quintile Standard
Children’S Recency Of Purchase Standard
City ID Standard
City of property owner Standard
City Standard
Club/Continuity Buyer Standard
Collectibles - Any - All Standard
Collectibles - Art/Antique - All Standard
Collectibles - Coin - All Standard
Collectibles - Dolls - All Standard
Collectibles - Figurines - All Standard
Collectibles - Stamps - All Standard
Collectibles Quintile Standard
Collectibles Recency Of Purchase Standard
College Graduate Change Date Trigger
College Graduate Trigger Trigger
Combined sales tax rate Standard
Company Name Standard
Construction quality Standard
Construction type Standard
Cooling system type Standard
Corporate ownership Standard
County ID Standard
Credit - Auto Loans Premium
Credit - Education - Student Loans Premium
Credit - Financial Services Banking Premium
Credit - Financial Services Installment Premium
Credit - Financial Services Insurance Premium
Credit - Leasing Premium
Credit - Mortgage - Home Mortgage Premium
Credit Active Premium
Credit Card Change Date Trigger
Credit Card Trigger Trigger
Credit card Premium
Credit rating (blurred) Standard
Currently vacant Standard
Date of birth Standard
Deed type Standard
Dieting & weight loss Standard
Distance to nearest airport Standard
Do not call list Standard
Dog owner Standard
Donor - Active Military - All Standard
Donor - Alzheimer’S - All Standard
Donor - Animal Welfare - All Standard
Donor - Arts Or Cultural - All Standard
Donor - Cancer - All Standard
Donor - Catholic - All Standard
Donor - Children’S - All Standard
Donor - Donate To Charitable Causes - All Standard
Donor - Humanitarian - All Standard
Donor - Native American - All Standard
Donor - Other Religious - All Standard
Donor - Political Conservative - All Standard
Donor - Political Liberal - All Standard
Donor - Veteran - All Standard
Donor - Wildlife/Environmental Causes - All Standard
Donor - World Relief - All Standard
Effective Year Built Standard
Electricity type Standard
Electricity Standard
Email address Standard
Empty Nester Change Date Trigger
Empty Nester Trigger Trigger
Equestrian Standard
Ethnicity Standard
Exterior Walls Type Standard
Facebook User - All Standard
Faraday AVM high estimate Standard
Faraday AVM low estimate Standard
Faraday AVM Standard
Fashion Accessories And Beauty Quintile Standard
Fashion Accessories And Beauty Recency Of Purchase Standard
Feature geometry: Web Mercator Standard
Feature geometry: WGS84 Standard
Female And Male Apparel Quintile Standard
Female And Male Apparel Recency Of Purchase Standard
Female population Standard
Fireplace Standard
First Child Change Date Trigger
First name associated with the assessor record Standard
Floor construction type Standard
Football Standard
Foundation type Standard
Frequent remodeler Standard
Fuel type Standard
Gaming & gambling Standard
Garage type Standard
Garage/parking spaces Standard
Garden And Backyard Quintile Standard
Garden And Backyard Recency Of Purchase Standard
Gardener Standard
Gender of first child Standard
Gender of fourth child Standard
Gender of second child Standard
Gender of third child Standard
Gender Standard
General Gifts Quintile Standard
General Gifts Recency Of Purchase Standard
Geochunk ZIP 2010 ID Standard
Geocoded Standard
Glob ID Standard
Gold Wallets Premium
Golf Standard
Gross rent: 1br Standard
Gross rent: 2br Standard
Gross rent: 3br Standard
Gross rent: 4br Standard
Gross rent: Studio Standard
Head of household Standard
Health & exercise Standard
Health/Wellness / Vitamins & Supplements Quintile Standard
Health/Wellness / Vitamins & Supplements Recency Of Purchase Standard
Heating system type Standard
High Ticket Female Apparel/Acc. Quintile Standard
High Ticket Female Apparel/Acc. Recency Of Purchase Standard
High Ticket Home Decor Quintile Standard
High Ticket Home Decor Recency Of Purchase Standard
Hobbies - Any - All Standard
Hobbies - Automotive Work - All Standard
Hobbies - Baking - All Standard
Hobbies - Bird Feeding/Watching - All Standard
Hobbies - Career Advancement Courses - All Standard
Hobbies - Cigar Smoking - All Standard
Hobbies - Contests/Sweepstakes - All Standard
Hobbies - Cooking - All Standard
Hobbies - Crafts - All Standard
Hobbies - Cultural/Arts Events - All Standard
Hobbies - Gardening - All Standard
Hobbies - Gourmet Foods - All Standard
Hobbies - Home Improvement/Diy - All Standard
Hobbies - Home Study Courses - All Standard
Hobbies - Motorcycle Riding - All Standard
Hobbies - Photography - All Standard
Hobbies - Quilting - All Standard
Hobbies - Scrapbooking - All Standard
Hobbies - Self-Improvement Courses - All Standard
Hobbies - Sewing/Needlework/Knitting - All Standard
Hobbies - Wine - All Standard
Hobbies - Woodworking - All Standard
Hockey Standard
Home Equity Loan Amount Standard
Home Equity Loan Date Standard
Home Market Value Trigger Trigger
Home Mkt Value Change Date Trigger
Home value Standard
Homeowner or renter probability Standard
Homestead qualified Standard
House number Standard
House style Standard
Household income (bucketed) Standard
Household income departure from median bucket Standard
Household income percentile Standard
Household income Standard
Household size Standard
Household/family type Standard
Housing density Standard
HVAC system age Standard
Improvement type Standard
Improvement value indicator Standard
Income Change Date Trigger
Income Trigger Trigger
Individual primary owner Standard
Infutor Address ID Standard
Infutor ADDRID2 Standard
Infutor HHID Standard
Infutor HHID2 Standard
Infutor PID Standard
Infutor PID2 Standard
Instagram User - All Standard
Intimate Apparel & Undergarments Quintile Standard
Intimate Apparel & Undergarments Recency Of Purchase Standard
Investing Standard
Investment Resources Premium
Investments And Insurance - Burial Insurance - All Standard
Investments And Insurance - Insurance - All Standard
Investments And Insurance - Investments - All Standard
Investments And Insurance - Juvenile Life Insurance - All Standard
Investments And Insurance - Life Insurance - All Standard
Investments And Insurance - Medicare Coverage - All Standard
Investments And Insurance - Mutual Funds - All Standard
Investments And Insurance - Stocks Or Bonds - All Standard
January high temperature Standard
January low temperature Standard
July high temperature Standard
July low temperature Standard
Land value indicator Standard
Last building permit year Standard
Last mechanical permit year Standard
Last name associated with the assessor record Standard
Last Pool permit year Standard
Last sale date Standard
Last solar permit year Standard
Latest sale type Standard
Latitude Standard
Length of residence Standard
Level of education Standard
Lifecycle - Baby Boomers Premium
Lifecycle - Dinks - Dual Income No Kids Premium
Lifecycle - Family Ties Premium
Lifecycle - Generation X Premium
Lifecycle - Millennials Premium
Lifecycle - Millennials: #Butfirstletmetakeaselfie Premium
Lifecycle - Millennials: #Gettinhitched Premium
Lifecycle - Millennials: #Imanadult Premium
Lifecycle - Millennials: #Liveswithmom Premium
Lifecycle - Millennials: #Momlife Premium
Lifecycle - Millennials: #Puttingdownroots Premium
Liquid Resources Premium
Living area Standard
Location associated aspects Standard
Longitude Standard
Lot area Standard
Lot compactness Standard
Lot depth Standard
Lot width Standard
Low Ticket Female Apparel/Acc. Quintile Standard
Low Ticket Female Apparel/Acc. Recency Of Purchase Standard
Low To Mid Ticket Home Decor Quintile Standard
Low To Mid Ticket Home Decor Recency Of Purchase Standard
Low-Ticket Male Apparel Quintile Standard
Low-Ticket Male Apparel Recency Of Purchase Standard
Low/moderate income Standard
Magazines Quintile Standard
Magazines Recency Of Purchase Standard
Mail order buyer Standard
Mail order buyer Standard
Mail Order: Any - All Standard
Mail Order: Apparel - All Standard
Mail Order: Big & Tall - All Standard
Mail Order: Books - All Standard
Mail Order: Children’S Products - All Standard
Mail Order: Food - All Standard
Mail Order: Gifts - All Standard
Mail Order: Health & Beauty Products - All Standard
Mail Order: Home Furnishing - All Standard
Mail Order: Jewelry - All Standard
Mail Order: Magazines - All Standard
Mail Order: Videos/Dvd - All Standard
Mail Order: Women’S Plus - All Standard
Male Apparel Quintile Standard
Male Apparel Recency Of Purchase Standard
Male population Standard
Marital status Standard
Market improvement value Standard
Market percentile by county Standard
Market percentile by ZIP code Standard
Market value of land Standard
Matching metadata Standard
Mean annual temperature (C) Standard
Mean January temperature Standard
Mean July temperature Standard
Median age Standard
Median sale price Standard
Metro ID Standard
Micro ID Standard
Mid & High Ticket Male Apparel Quintile Standard
Mid & High Ticket Male Apparel Recency Of Purchase Standard
Mid Ticket Female Apparel/Acc. Quintile Standard
Mid Ticket Female Apparel/Acc.Recency Of Purchase Standard
Minhash Standard
Modern/Contemporary Decor&Gifts Quintile Standard
Modern/Contemporary Decor&Gifts Recency Of Purchase Standard
Mortgage amount assumed Standard
Mortgage amount Standard
Mortgage date Standard
Mortgage deed type Standard
Mortgage due date Standard
Mortgage interest rate Standard
Mortgage lender name Standard
Mortgage Liability Standard
Mortgage rate type Standard
Mortgage refinance type Standard
Mortgage term Standard
Mortgage type Standard
Music - Any - All Standard
Music - Christian Or Gospel - All Standard
Music - Classical - All Standard
Music - Country - All Standard
Music - Jazz - All Standard
Music - R&B - All Standard
Music - Rock N Roll - All Standard
Music Standard
Music/Videos Quintile Standard
Music/Videos Recency Of Purchase Standard
Nearest airport Standard
Neighborhood ID Standard
Net worth Standard
New Adult Change Date Trigger
New Adult To File Trigger Trigger
New Driver Change Date Trigger
New First Child 0-2 Years Old Trigger Trigger
New Young Adult To Change Date Trigger
New Young Adult To File Trigger Trigger
New/Pre Driver Trigger Trigger
Newly Married Change Date Trigger
Newly Married Trigger Trigger
Newly Single Change Date Trigger
Newly Single Trigger Trigger
Newsletters Quintile Standard
Newsletters Recency Of Purchase Standard
Niche Switch Trigger - Change Type Standard
Niche Switch Trigger - Date Standard
Niche Switch Trigger Standard
Niches 4.0 Premium
Number of adults Standard
Number of bathroom fixtures Standard
Number of bathrooms Standard
Number of bedrooms Standard
Number of bicycle commuters Standard
Number of credit lines Standard
Number Of Dollars On Returns Standard
Number of families Standard
Number of fireplace openings Standard
Number of generations Standard
Number of households with children Standard
Number of households Standard
Number Of Lifestyles - All Standard
Number of married individuals Standard
Number Of One-Shot Orders Standard
Number of owner-occupied dwellings Standard
Number of parcels Standard
Number of public transit commuters Standard
Number of renter-occupied dwellings Standard
Number Of Returns In The Last Year Standard
Number Of Returns Standard
Number Of Sources Verifying Household (0-4) Standard
Number of structures Standard
Number Of Tradelines Premium
Number of vacant dwellings Standard
Nutrition - Natural Foods - All Standard
Nutrition - Nutrition & Diet - All Standard
Nutrition - Vitamins & Supplements - All Standard
Nutrition - Weight Control - All Standard
Occupant first name Standard
Occupant last name Standard
Occupant name Standard
Online buyer Standard
Other - Electronics - All Standard
Other - Grandchildren - All Standard
Other - Military Veteran In Household - All Standard
Other - Online Household - All Standard
Other - Own A Smart Phone - All Standard
Other - Science/New Technology - All Standard
Other - Swimming Pool - All Standard
Other Quintile Standard
Other Recency Of Purchase Standard
Owner type Standard
Owner-occupied Standard
Parcel sale type Standard
Parenting & children’s interests Standard
Parking area Standard
Parking type Standard
Payment Method - Cash Standard
Payment Method - Credit Card Standard
Per capita income Standard
Percent equity Standard
Pet owner: any type Standard
Pets - Own A Cat - All Standard
Pets - Own A Dog - All Standard
Pets - Pets - All Standard
Pinterest User - All Standard
Platinum Wallets Premium
Political Donor Propensity Premium
Political Party (Individual) Premium
Pool type Standard
Pool Standard
Population - ages 0 to 4 Standard
Population - ages 10 to 14 Standard
Population - ages 15 to 19 Standard
Population - ages 20 to 24 Standard
Population - ages 25 to 34 Standard
Population - ages 35 to 44 Standard
Population - ages 45 to 54 Standard
Population - ages 5 to 9 Standard
Population - ages 55 to 59 Standard
Population - ages 60 to 64 Standard
Population - ages 65 to 74 Standard
Population - ages 75 to 84 Standard
Population - ages 85 and up Standard
Population change since 2000 Standard
Population density Standard
Population Standard
Post Office Name Standard
Postal code/zip + 4 Standard
Postal code/zip Standard
Postcode of property owner Standard
POSTNET barcode Standard
Price at last sale Standard
Primary household language Standard
Primary phone number Standard
Primary resident Standard
Prior completed sale date Standard
Prior deed type Standard
Prior parcel sale type Standard
Prior recorded sale date Standard
Prior sale amount Standard
Prior sale mortgage amount Standard
Prior sale transaction code Standard
Property crime index Standard
Property type Standard
Publishing Kitchen & Home Quintile Standard
Publishing Kitchen & Home Recency Of Purchase Standard
Purchase price Standard
Random number Standard
Record ID Standard
Record Quality Code Standard
Religion Standard
Renter-occupied Standard
Resident occupation category Standard
Residential Delivery Indicator Standard
Residential location Standard
Residential property Standard
Retired Change Date Trigger
Retired Trigger Trigger
Roof age (All sources) Standard
Roof age (permit sources only) Standard
Roof type Standard
Rooms Standard
Sale code Standard
Sale transaction code Standard
Seasonality - Fall Ratio Quintile Standard
Seasonality - Spring Ratio Quintile Standard
Seasonality - Summer Ratio Quintile Standard
Seasonality - Winter Ratio Quintile Standard
Second deed type Standard
Second mortgage amount assumed Standard
Second mortgage amount Standard
Second mortgage date Standard
Second mortgage deed type Standard
Second mortgage due date Standard
Second mortgage interest rate Standard
Second mortgage lender name Standard
Second mortgage rate type Standard
Second mortgage refi type Standard
Second mortgage term Standard
Second mortgage type Standard
Secondary first name Standard
Secondary last name Standard
Seller carryback Standard
Seller name Standard
Senior Products Quintile Standard
Senior Products Recency Of Purchase Standard
Sewer type Standard
Shoes Quintile Standard
Shoes Recency Of Purchase Standard
Shopping Styles Standard
Short Term Liability Standard
Silver Wallets Premium
Single parent Standard
Single-family household or townhouse Standard
Soccer fan Standard
Solar building permit Standard
Solar suitable roof area Standard
Solar suitable roof material Standard
Source ID Standard
Specialty Foods And Gifts Quintile Standard
Specialty Foods And Gifts Recency Of Purchase Standard
Sports - Boating/Sailing - All Standard
Sports - Camping/Hiking - All Standard
Sports - Cycling - All Standard
Sports - Fishing - All Standard
Sports - Fitness/Exercise - All Standard
Sports - Golf - All Standard
Sports - Hunting - Big Game - All Standard
Sports - Hunting/Shooting - All Standard
Sports - Nascar - All Standard
Sports - Running/Jogging - All Standard
Sports - Skiing/Snowboarding - All Standard
Sports - Sports Participation - All Standard
Sports - Walking For Health - All Standard
Sports - Yoga/Pilates - All Standard
Sports And Outdoor Quintile Standard
Sports And Outdoor Recency Of Purchase Standard
Sports Merchandise & Activewear Quintile Standard
Sports Merchandise & Activewear Recency Of Purchase Standard
Square footage for improvement value Standard
State ID Standard
State of property owner Standard
State Standard
Stories Standard
Street address of property owner Standard
Street address Standard
Street name Standard
Sun number building factor Standard
Sun number climate factor Standard
Sun number electricity factor Standard
Sun number solar cost factor Standard
Sun number Standard
SunNumber Building ID Standard
Sweepstakes buyer Standard
Target Income Index 2.0 Standard
Target Pre-Mover 2.0 Model Premium
Target Valuescore 2.0: All Marketers Premium
Target Valuescore 2.0: Auto Finance Marketers Premium
Target Valuescore 2.0: Bank Card Marketers Premium
Target Valuescore 2.0: Retail Card Marketers Premium
Tax bill Standard
Tax improvement value Standard
Tax land value Standard
Tax year Standard
Tax-assessed value Standard
Telemarketing buyer Standard
Third mortgage amount assumed Standard
Third mortgage amount Standard
Third mortgage date Standard
Third mortgage deed type Standard
Third mortgage due date Standard
Third mortgage interest rate Standard
Third mortgage lender name Standard
Third mortgage rate type Standard
Third mortgage refi type Standard
Third mortgage term Standard
Third mortgage type Standard
Title company Standard
Tools & Electronics Quintile Standard
Tools & Electronics Recency Of Purchase Standard
Total annual precipitation (mm) Standard
Total appraised value Standard
Total market value Standard
Total number of dwellings Standard
Town ID Standard
Travel - Business Travel - All Standard
Travel - Casino Gambling - All Standard
Travel - Cruise Ship Vacation - All Standard
Travel - International Travel - All Standard
Travel - Leisure Travel - All Standard
Travel - Rv Vacations - All Standard
Travel - Timeshare - All Standard
Travel - Travel In The Usa - All Standard
Travel - Traveler - All Standard
Travel Standard
Trigger: Home Market Value Trigger
Trigger: Number Of Credit Cards Trigger
Trigger: Valuescore Trigger
Trust Standard
Twitter User - All Standard
Type of fireplace Standard
Type of roof framing Standard
Unit number Standard
Units in building Standard
USPS-indicated in service Standard
Valuescore Change Date Trigger
Valuescore Trigger Trigger
Vehicle Category - Luxury Cars Premium
Vehicle Category - Passenger Cars Premium
Vehicle Category - Sport Cars Premium
Vehicle Category - Suv Premium
Vehicle Category - Trucks Premium
Vehicle Category - Vans Premium
Vehicle Insurance Renewal Month Premium
Vehicle Sub Category - Cargo Vans Premium
Vehicle Sub Category - Compact Pickups Premium
Vehicle Sub Category - Convertibles Premium
Vehicle Sub Category - Crossovers Premium
Vehicle Sub Category - Exotics Premium
Vehicle Sub Category - Full Size Pickups Premium
Vehicle Sub Category - Full Size Suvs Premium
Vehicle Sub Category - Heavy Duty Pickups Premium
Vehicle Sub Category - Large Cars Premium
Vehicle Sub Category - Luxury Suvs Premium
Vehicle Sub Category - Midsize Cars Premium
Vehicle Sub Category - Midsize Suvs Premium
Vehicle Sub Category - Mini Sport Utilities Premium
Vehicle Sub Category - Minivans Premium
Vehicle Sub Category - Near Luxury Premium
Vehicle Sub Category - Open Tops Premium
Vehicle Sub Category - Passenger Vans Premium
Vehicle Sub Category - Small Cars Premium
Vehicle Sub Category - Specialty Trucks Premium
Vehicle Sub Category - Sporty Cars Premium
Vehicle Sub Category - Stately Wagon Premium
Vehicle Sub Category - Station Wagons Premium
Vehicle Sub Category - True Luxury Premium
Vehicle: Make Premium
Vehicle: Model Premium
Vehicle: Year Premium
Verification Date Of Household Standard
Verification Date Of Person Standard
Versium record last update Standard
Veteran in household Standard
View description Standard
Village ID Standard
Violent crime index Standard
Water source Standard
Wealth Resources Premium
Workers with commute time: 0 to 5 minutes Standard
Workers with commute time: 10 to 15 minutes Standard
Workers with commute time: 15 to 20 minutes Standard
Workers with commute time: 20 to 25 minutes Standard
Workers with commute time: 25 to 30 minutes Standard
Workers with commute time: 30 to 35 minutes Standard
Workers with commute time: 35 to 40 minutes Standard
Workers with commute time: 40 to 45 minutes Standard
Workers with commute time: 45 to 60 minutes Standard
Workers with commute time: 5 to 10 minutes Standard
Workers with commute time: 60 to 90 minutes Standard
Workers with commute time: 90+ minutes Standard
Year built Standard
Years since last building permit Standard
ZCTA ID Standard
ZIP4 of property owner Standard
Zoning type Standard

Powerful data

FIG includes rich data on 290MM U.S. consumers, from key psychographic indicators to shopping habits and home details. Scroll through the table on the right for a list of common FIG attributes.

No social scraping

Faraday licenses opt-in, permissioned consumer data from reputable providers. We never have and never will scrape social profiles to glean data on consumers.

Batteries included

Standard FIG attributes are automatically included in all Faraday accounts to unlock interactive analysis and power predictive AI.