Real-time intelligence for optimized nurturing and sales engagement
For optimized marketing automation and sales engagement. Power your marketing systems and sales teams with predictive lead scores and personas in real time.
Here’s how Inform works
Define your triggers
Decide which events will trigger API calls — email captures, inbound calls, customer service tickets — we can match on email, phone number, address, and more.
Select your models
We automatically enrich your contacts, score them using as many models as you want, and push propensity scores and personas right back into your systems.
Optimize marketing automation
Use those scores and personas to trigger hyper-personalized campaigns. Faraday data scientists educate you on what different scores mean.
Maximize human efficiency
Notify your sales team the moment hot leads hit your systems or give customer service team members the context they need to keep your customers happy and wanting more.
Ready for a test drive? Get a demo