Powering consumer finance teams with machine learning and data science
Consumers demand convenient, personalized experiences — Faraday fuels your systems with the AI-driven insights you need to win and retain more customers.
How CFCU increased avg balances and ROMI with AI
Learn how CFCU acquired higher-LTV members with Faraday Reach
Here’s how FinTechs, banks, and CUs use Faraday AI
Smarter targeting and out-of-home advertising
Use custom predictive models to identify likely depositors and borrowers. Reach them with targeted ads and use geographic hotspots to optimize out-of-home campaigns.
Lead scoring and persona clustering
Use our real-time scoring API to identify which leads are likely to open accounts with higher balances and which loan products they’re likely to need. Then, trigger hyper-personalized nurture campaigns to drive conversions.
Optimized loan product cross-selling
Faraday uses predictive life events to identify which customers are likely to need another loan or mortgage and notifies your systems when it’s time to engage.
Churn risk detection and intervention
Faraday can build custom churn models to predict which customers are likely to stop banking with you and alert your teams to intervene before its too late.
Includes FIG, Faraday’s rich nationwide consumer dataset that enhances your own data.
Flag each recipient with persona membership and use relevant language and creative.
Market sizing, retail siting, and hotspot analyses powered by machine learning.
Learn what makes your customers unique with quarterly in-depth analysis.