AI for home services and technology brands
Powering home services marketing with machine learning and geospatial intelligence
Onsite assessments and installations can drive customer acquisition costs through the roof. Faraday helps home improvement, security, and automation brands reach the right households.
AI-driven household targeting
Dive into the data and methodology behind smarter household targeting
Here’s how home services companies use Faraday AI
Head-of-household and location-based targeting
Reach likely-to-act homeowners or heads-of-households through social, display, or direct mail. Faraday can also identify hotspots for geo-targeted SEM and canvassing campaigns.
Prioritized, personalized lead engagement
Use custom lead conversion models to predict which leads are most likely to use your service or buy your products. Then, prioritize onsite assessments for the likeliest candidates and nurture the rest with personalized campaigns.
Growing LTV with upsell modeling
Faraday uses major life events and hundreds of other data points to build powerful upsell and cross-sell models. We use those to regularly score your customers and notify your systems when new opportunities emerge.
Churn risk detection and intervention
Using similar life event data, Faraday can build churn models to predict which customers are likely to stop using your services. When churn risks are detected, we alert your systems so you can intervene before it’s too late.
Includes FIG, Faraday’s rich nationwide consumer dataset that enhances your own data.
Flag each recipient with persona membership and use relevant language and creative.
Market sizing, retail siting, and hotspot analyses powered by machine learning.
Learn what makes your customers unique with quarterly in-depth analysis.