Emarsys + Faraday
About Emarsys
Emarsys enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue.
How we work together
Faraday and Emarsys seamlessly integrate to help you run even smarter marketing campaigns with next-level predictive capabilities. We automatically enrich and score your contacts, delivering AI-driven predictions right back into your account.
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Personalization
Faraday identifies personas within your customer base and pushes them to Emarsys, letting you curate messaging and creative that resonate with each individual at every touchpoint.
Learn more: Personalization with Faraday
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Real-time lead scoring
Prioritize your leads and deliver more relevant communications faster. Faraday can enrich and score new contacts via API, pushing predictions to Emarsys in real time.
Learn more: Real-time scoring with Faraday
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Lifetime value predictions
Further engage customers who have more to spend with you. Faraday predicts every customer’s lifetime value and flags those who haven’t reached their full potential.
Learn more: Maximizing CLV with Faraday
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Strategic discounting and promotions
Use Faraday models to predict customer lifetime value (CLV), as well as identify which customers are likely to respond positively to discounts or promotions.
Learn more: Maximizing CLV with Faraday
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Churn prevention
Use churn scores to proactively re-engage risky customers with appropriate offers and discounts. Faraday regularly re-scores your customers and flags new churn-risks in Emarsys.
Learn more: Scheduled evaluation
Ready to get started?