Personalization At Scale
Personalize every experience from acquisition to retention
Leverage AI-generated personas to deliver personalized messaging and creative in your ads, nurture campaigns, dynamic web pages, or any other touchpoint.
Persona development and assignment for true personalization
AI-driven persona development
Guide your personalization efforts with truly data-driven personas, built from the ground-up using proven algorithms and oversight from Faraday data scientists.
Omnichannel persona assignment
Assign personas to prospects in your ad hoc campaigns, assign them to new leads in real time, and regularly re-assign personas to existing contacts to maintain relevance everywhere.
Understand average LTV, top acquisition channels, and product preferences for each persona. Use these insights to guide product development and overall growth strategy.
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Speak your customers’ language
Prioritize your marketing for maximum impact
Engage your customers the right way
Pinpoint the best places for growth
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