Blog posts, guides, case studies, and whitepapers to help you learn about AI
For some people, the best way to wrap their heads around our predictive future is with a few articles on the subway commute. Jump to: blog posts - case studies — guides — whitepapers - webinars
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Burrow coordinates 1 in 3 sales with Faraday AI
How Burrow used enhanced customer insights and predictions to take omnichannel marketing to the next level.
Advia drives loan applications with member predictions
How Advia Credit Union put AI-driven member predictions to work across their auto loan campaigns.
Predicting churn 5X better than traditional methods
How churn modeling helped this meal delivery brand predict churn 5X better than rules-based segmentation.
Cabot guides retail expansion with data science
How Cabot Creamery is informing future retail exapansion desicisions with enhanced customer insights and location recommendations.
Saatchi Art reduces CPL by over 50% on Facebook
How Saatchi Art reduced their average cost-per-lead (CPL) with a Faraday lead generation model.
Improving call center lead conversion rates
How an Inc 500 solar installer improved their call center efficiency with predictive lead scoring.
Ogee reaches a 33% lift in ROAS on Facebook
How Ogee increased its return on ad spend (ROAS) on Facebook by 33% with custom lookalike audiences.
Community First Credit Union boosts direct mail ROI
How CFCU saw a 24% increase in ROI on their direct mail campaigns by reaching likely depositors in their region.
InsurTech startup enhances FB lead gen strategy
How a young InsurTech company used Faraday insights and predictions to reach consumers in their niche.
Home decor company strengthens digital strategy
How one traditional retailer leveraged data science to create lookalike audiences and increase revenue.
How to build AI-driven marketing capabilities in-house
Buy or build: still on the fence? This guide covers everything you need to know to build your own Faraday-like AI capabilities.
Using AI-built personas to drive growth
Personalization is a must for any brand that wants to grow – but how to implement it at scale? In this guide, learn how Faraday uses AI to create custom personas for clients and generate valuable insights.
Data science for growth
Alex Kubo, VP eComm + Digital Marketing at Burrow shares how his team uses data science to grow smarter.
Scaling personalization with machine learning
Faraday’s data science and customer success directors share how personas developed with machine learning can help brands better understand their customers.