Faraday

CU member growth | Case study

Putting AI-driven member predictions to work for auto loan campaigns

Advia Credit Union uses Faraday AI models to predict which members are best suited for different loan products. Read the case study to see the impact on their auto loan campaigns.

Here’s the gist:

Customer background

Advia recognized that they could engage their members better if they leveraged the full power of their data to expand their members’ portfolios.

Member engagement

Email and direct mail are go-to channels for Advia’s member engagement campaigns. Faraday built custom AI models to identify likely-borrowers and pushed them to the right channels.

Results

AI-driven member predictions let Advia reach the likeliest borrowers for their auto loan campaigns, resulting in a 1.7X lift in application submissions.