Case study | Omnichannel optimization


How Burrow drives 1 in 3 sales by using Faraday AI across the customer lifecycle and on every channel.

Here’s the gist:

Powerful insights

After syncing their BigQuery-based data warehouse with the Faraday Identity Graph, Burrow uncovered insights ranging from the practically useful to the downright surprising.

Optimized outreach

By focusing ad spend on the kinds of people most excited about the internet’s smartest furniture, Burrow can spend more time and money with those who matter most.

Geospatial intelligence

In a brilliant move unusual among today’s digitally native juggernauts, Burrow paired its online product launch with a network of brick-and-mortar showrooms in major U.S. cities. But were the showrooms working? And where should they put more?