Case study | Omnichannel optimization
How Burrow drives 1 in 3 sales by using Faraday AI across the customer lifecycle and on every channel.
Here’s the gist:
After syncing their BigQuery-based data warehouse with the Faraday Identity Graph, Burrow uncovered insights ranging from the practically useful to the downright surprising.
By focusing ad spend on the kinds of people most excited about the internet’s smartest furniture, Burrow can spend more time and money with those who matter most.
In a brilliant move unusual among today’s digitally native juggernauts, Burrow paired its online product launch with a network of brick-and-mortar showrooms in major U.S. cities. But were the showrooms working? And where should they put more?