Faraday

Case study | LTV Growth

Community First CU

How Community First Credit Union (CFCU) used Faraday AI to find and engage high-LTV members and drive ROMI.

Here’s the gist:

Challenge

CFCU always put their members first, but they knew that their member-first approach alone would not be enough to keep up with the fast-changing consumer financial services industry.

Solution

CFCU needed better way to find and engage the right members. Faraday Reach enabled CFCU to find people who were most likely to need a specific loan or open an account, and reach them anywhere.

Results

CFCU ran a 50/50 audience split test to see just how effective AI could be. With Faraday Reach, they saw higher average balances, net interest revenue, and ROMI. The numbers speak for themselves.