Faraday

Case study | ROAS optimization

Ogee ROAS optimization case study

How a luxury organic skincare brand increased its return on ad spend (ROAS) by 33% with Faraday AI.

Here’s the gist:

Challenge

After acquiring a swell of new customers using Facebook’s built-in targeting capabilities, Ogee wanted to optimize its ROAS by reaching higher-LTV customers.

Solution

Faraday Reach enabled the brand to target custom lookalike audiences generated using models built with a combination of their 1st-party customer data and rich 3rd-party from the Faraday Identity Graph.

Results

Lower cost-per-result (CPR) and higher average order value (AOV), leading to a 33.5% lift in ROAS. Download the case study to learn more.