Faraday

Predictive lead scoring | Solar case study

Putting predictive lead scoring to work for call center reps

Learn how this Inc. 500 solar company uses predictive lead scoring to let their call center reps prioritize and engage the best leads.

Here’s the gist:

Challenge

Lead prioritization is critical to optimizing call center efficiency and reducing overall customer acquisition costs.

Solution

Faraday Monitor automatically scores all leads (new and old), enabling call center agents to allocate more time reaching the best leads.

Results

51% lift in conversion rates, reducing the number of connects needed per appointment by 33%.