Faraday

Case study | Lead conversion

Reaching a 51% lift in conversion rates

Learn how this Inc. 500 solar company uses Faraday Monitor to power their call center with predictive lead scores.

Here’s the gist:

Challenge

Lead prioritization is critical to optimizing call center efficiency and reducing overall customer acquisition costs.

Solution

Faraday Monitor automatically scores all leads (new and old), enabling call center agents to allocate more time reaching the likeliest converters.

Results

51% lift in conversion rates, reducing the number of connects needed per appointment by 33%.